Iman McGregor
An AR platform for passionate planters and a wider audience of the community garden to provide data for ecology students.Translating data into an immersive educational experience in the Inveresk garden. Illuminating the understated members of the garden’s society.
INVERESK INSECT INSIGHT

XGD - Wayfinding - Branding - Advertising
Unitiy 3D - Blender 3D - Illustrator - After Effects








DUSK TO DAWN
Using abstract imagery inspired by the whimsical children shows of the 70’s allows viewers to place their interpretations of the insects.
Especially allowing younger gardeners to use their imagination, build personal attachment to the garden.








AR SPACE
A three step break down highlighting the process of the people and place investing in the future step by step.




















DESIGN ITERATIONS

Early iterations of Redhead advertisement concepts.  While visually effective, when presented for user testing the designs were impersonal and not cohesive.











Iman McGregor


iman.mcgregor00@gmail.com