A bold new visual identity reflected the store’s core values of passion and knowledge, enticing a younger demographic and empowering the existing community of ethnosts.
Illustrator - Photoshop - InDesign
NO JUNK ALL FUNK
A bold new visual identity reflected the store’s core values of passion and knowledge, enticing a younger demographic and empowering the existing community of ethnosts.
Seasonal campaign highlighting the “Funk” in the “Junk” that is displayed in the showroom. Commissioning experienced designers to share the stories of the furniture. Gaining the trust of a community of mid-century enthusiasts.
JUNKSTREET BRANDING
Visually inspired by the Bauhaus design movement, due the association to mid-century furniture design. The design is adaptable to be used for future events.
CHANGING THE CHANNEL
A key factor of the re-design was appealing to young adults, who are beginning to develop their own lives and identity. Both financially and socially.
This demographic is willing to spend money on a statement piece of sustainable furniture.
Junk Street Store wanted to promote the in-store showroom and expand the customer demographic without alienating the existing loyal customer community.
The desired outcome of this campaign was an increase of foot traffic from returning and new customers, in-store by 45% within the event time period of the 3rd to the 24th.
iman.mcgregor00@gmail.com