Junkstreet Store
Junkstreet Store is a mid-century furniture store. It is a vital part of the community as a hub in Launceston for collectors and deign fans.
A bold new visual identity reflected the store’s core values of passion and knowledge, enticing a younger demographic and empowering the existing community of ethusiasts.
Visually inspired by the Bauhaus design movement, due the association to mid-century furniture design.
The design is adaptable to be used for future events.
Seasonal campaign highlighting the “Funk” in the “Junk” that is displayed in the showroom.
Commissioning experienced designers to share the stories of the furniture.
Gaining the trust of a community of mid-century enthusiasts.