Iman McGregor
A love letter to Redhead matches and it’s legacy in graphic design.
In the form of a product design project, designing a collector series of matchboxes. Accompanied by a marketing campaign, with a primary goal of promoting Redheads’ products.
REDHEAD MATCHES
Product Design - Advertising - Motion Design 
Illustrator - Photoshop - After Effects








SET THE MOMENT ALIGHT
In the form of a product design project, designing a collector series of matchboxes. Accompanied by a marketing campaign, with a primary goal of promoting Redheads’ products.
With a visual motif of hands, the design is intended to incite a new angle of the brand with such a strong elegant legacy.







MORE OF THE LADY IN RED
With a visual motif of hands, the design is intended to incite a new angle of the brand with such a strong elegant legacy.
Packaging as a marketing channel communicating Redheads warm brand values.
Encouraging interacivity and building a connection to customers.







DESIGN ITERATIONS

Early iterations of Redhead advertisement concepts.  While visually effective, when presented for user testing the designs were impersonal and not cohesive.











Iman McGregor


iman.mcgregor00@gmail.com